Well, as most companies do, we had a brainstorm with the help of a friend/marketing professional. They were doing their best to get us to think a bit more deeply than 'these are the gifts we want to buy our loved ones, but can't find them anywhere'.
After much deliberation (and gin), it turns out to be quite simple. We want to be loved. We're needy. We want people to love what we do, not just like it. We said things like;
'Wouldn't it be great if we can supply gifts that make people feel good?'
'Gifts that look and feel like some love and care has gone into them.'
'The gifts should include something they can enjoy with the recipient, and the person receiving the gift is left with more than just an empty bottle.'
'A present with longevity. The gift that keeps on giving.'
We all have our favourite tipples and our favourite places to drink them. We enjoy them not just for the taste, but how they look and feel and because they provide an ambience, or social setting that makes us feel that ‘this is our place’ and we feel welcome. SpiritSmith aims to bring a gift to our customers and their loved ones which brings a bit of that ambience and social atmosphere home.
As a busy family run business, we know the importance of having a network of great people around us, providing support, love and friendship. Lets be honest, as family life doesn’t always give us the chance to get out to our favourite places as much as we might like, more and more we are inviting our network of people to enjoy a drink with us at home.